Balancing fly fishing with ethical marketing can be a tricky task. As companies choose to use influencers in their marketing, the issue becomes increasingly polarized. You can see this conversation pop up in comment sections and tackle shops all around the world, but it can be a challenge to hear all sides of the conversation from these limited viewpoints.
This is why we invited Kirk Deeter, Tom Larimer, and Bridget Fabel on to this episode of Into the Backing. With their varied opinions on all sides of the issue, you’ll hear a balanced conversation in one place. Join us to hear the discussion on the stigma surrounding the use of influencer marketing in the outdoor industry.
Outline of This Episode
- [3:15] Kirk Dieter on Pro pricing
- [9:08] How did Bridget get started in the outdoor industry?
- [12:34] What is the difference between an influencer and a pro?
- [17:06] Why is influencer a bad word?
- [32:32] Why is it that non-industry advertising is the breaking point?
- [37:22] Is one of the issues that people see fishing as a job?
- [41:58] Great influencers can help fisheries
- [47:49] How influencing changed Bridget’s guiding career
- [53:02] Why are influencers almost always women?
- [59:50] Are people offended when others make fishing into a business?
- @Bridget_Fabel on Instagram
- AnchoredOutdoors.com
- On Instagram: @Anchored_Outdoors
- On Facebook: @AnchoredOutdoorsOfficial
- On YouTube: Anchored with April Vokey