Anchored Ep. 192: Carl and Kathryn Martens, Failing Forward with Aventuron

Aventuron Fly Fishing Owners
Share:
Table of Contents

Anchored Podcast:

Carl and Kathryn Martens own Aventuron, a grassroots, family-owned business in Sheboygan, Wisconsin that was built on belief and sheer determination. In this episode of Anchored, they share their story about making the dive into retail, how they manage the pressures of the big-box stores, and how things aren’t always as they appear.

Thanks to this episode’s sponsor

  • This episode of Anchored is brought to you by South Dakota and its incredible Pheasant Hunting! Go to www.HunttheGreatestSD.com to hear stories from women who hunt and learn what makes South Dakota the world’s pheasant capital.

Connect with Carl and Kathryn

Connect with Anchored

Picture of Anchored Outdoors

Anchored Outdoors

Anchored Outdoors is an ever-growing network of fly fishing experts who’ve been brought together by podcaster and fellow outdoorswoman, April Vokey.

Subscribe to our newsletter

Related Stories

Mikael Frödin⁠ is a renowned fly fisherman, innovator, and fly designer whose influence spans decades of modern salmon and trout fishing. Best known for his pioneering work with tube flies and his analytical approach to fish behaviour, Frödin blends Scandinavian tradition with relentless experimentation.
Clark “Cheech” Pierce is a fly tyer, educator, and co-founder of Fly Fish Food, one of the most influential fly-tying brands in the industry. Known for his creative patterns, clear instruction, and trademark sense of humour, Cheech has helped modernize fly tying for a new generation of anglers.
This episode of Anchored is a little different. I recorded it while in steelhead camp this year, and my hope is that you’ll share it with someone in your life who’s thinking about getting into fly fishing but doesn’t know where to start.