Anchored Ep. 192: Carl and Kathryn Martens, Failing Forward with Aventuron

Aventuron Fly Fishing Owners
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Carl and Kathryn Martens own Aventuron, a grassroots, family-owned business in Sheboygan, Wisconsin that was built on belief and sheer determination. In this episode of Anchored, they share their story about making the dive into retail, how they manage the pressures of the big-box stores, and how things aren’t always as they appear.

Thanks to this episode’s sponsor

  • This episode of Anchored is brought to you by South Dakota and its incredible Pheasant Hunting! Go to www.HunttheGreatestSD.com to hear stories from women who hunt and learn what makes South Dakota the world’s pheasant capital.

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Anchored Outdoors is an ever-growing network of fly fishing experts who’ve been brought together by podcaster and fellow outdoorswoman, April Vokey.

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In this episode of Anchored, we’re doing something a little different. I was recently a guest on the Outside podcast with PaddyO where we discussed some of the more… umm, unconventional aspects of fishing. I hope you enjoy our conversation.
Phil Monahan⁠ is a longtime fly-fishing writer, editor, and educator. Phil has spent years translating complex techniques — everything from trout behaviour to knot systems and presentation strategies — into practical, approachable instruction for anglers at every level.
Spencer Siem is a New Mexico–based fly fishing guide known for his deep knowledge of Southwestern waters and his connection to the Feather Thief legacy. Blending technical precision with a reverence for fly-tying history, Spencer approaches guiding as both craft and storytelling.