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How does a lifelong passion for fishing turn into a game-changing business? Rich Stuber has the answer. Growing up in Montana, he spent years on the water before stepping into the world of boat manufacturing. Now, as the owner of Water Master, he’s taken a simple yet brilliant idea and turned it into one of the most innovative fishing craft companies around.
In this episode, Rich shares his journey, from working behind the scenes to owning the business while breaking down what makes Water Master Rafts so unique. Tune in for a conversation about design, durability, and how the right boat can transform your time on the water.
Outline of This Episode
- [0:06] Growing up in Montana and early fishing experiences
- [1:44] Getting into the outdoor industry and joining Water Master
- [4:08] Taking ownership of the company and making improvements
- [6:59] What makes Water Master boats unique
- [10:37] Comparing Water Masters to pontoon boats
- [17:14] The advantages of frameless rafts
- [22:50] Why fins improve river fishing
- [32:34] Accessories and customizations
- [45:40] The launch of the Bruin and expansion to larger crafts
- [56:01] Future plans for Water Master and where to find them
Growing up in Montana
Rich Stuber was born and raised in Montana, where outdoor adventure was a way of life. He spent his childhood hunting and fishing, following in the footsteps of his father. Fishing started as a casual pastime, often with a bobber and worm, but as he got older, fly fishing became a bigger part of his outdoor pursuits. His love for Montana’s waters set the foundation for what would eventually become his career in the fishing industry.
Joining Water Master
After college, Rich took on various jobs, including working in a sporting goods store. But when an opportunity arose to work at Water Master, he jumped on it, even though it meant starting with manual labor, welding, and gluing boats together. Over time, he became deeply involved in the company and developed a strong connection to the product.
Taking Over and Making Changes
By 2006, Rich had the opportunity to purchase Water Master. The transition wasn’t easy, as the previous owner had struggled with debt and lacked passion for the fishing industry. With the support of his wife and business partners, Rich took over and made significant improvements, such as reinforcing seams and refining the manufacturing process. His commitment to quality and function has been key to Water Master’s ongoing success.
What Makes Water Masters Unique?
Unlike traditional pontoons, Water Masters are frameless, packable, and easy to transport. Each boat fits into a backpack, making it ideal for anglers looking to access remote fishing spots. Setup takes about 10 minutes, and the design allows for greater control on the water. With its low profile and high buoyancy, the Water Master provides exceptional stability while giving anglers the freedom to wade, row, or use fins for precise movement.
Comparing Water Masters to Pontoon Boats
While pontoon boats have long been a popular choice, Rich explains why Water Masters offer several advantages. Pontoon boats require metal frames, making them heavier and harder to assemble. They also tend to sit higher on the water, making them less stable in swift currents. Water Masters, on the other hand, sit lower and have a streamlined design that allows for better tracking and maneuverability without the bulk of a frame.
Why Fins Improve River Fishing
One of the biggest game-changers with Water Masters is the ability to use fins while floating. Instead of relying solely on oars, anglers can slow down, match the speed of the current, and control their positioning without needing to constantly row. This hands-free fishing style allows for more precise casts and longer drifts, giving anglers more opportunities to present their flies effectively.
Accessories and Customizations
Water Master boats are highly customizable. Some of the most popular accessories include upgraded oars for increased rowing power, stripping aprons for line management, and motor mounts for those who want an electric trolling motor. There’s even an option for a bottom insert, turning the raft into a solid platform for standing and sight fishing.
Expanding with the Bruin
Recognizing the demand for a larger boat, Rich and his team developed the Bruin, a two- to three-person raft that maintains the same lightweight, frameless design. With a self-bailing floor, greater load capacity, and an incredibly stable ride, the Bruin is ideal for anglers who want to bring a fishing partner, a dog, or extra gear. It has quickly become a favorite for those who love multi-day float trips.
Future Plans for Water Master
Rich continues to innovate and refine Water Master’s product lineup, exploring new materials and designs that enhance durability and functionality. With growing interest in packable boats worldwide, Water Master is expanding its reach to Australia and New Zealand, making these boats more accessible to anglers across the globe.
Upgrade Your Fishing Game with Water Master
If you’re ready to experience the freedom and versatility of a Water Master, now is the perfect time. Whether you’re navigating remote rivers, accessing hard-to-reach fishing spots, or simply looking for a more efficient way to explore the water, Water Master rafts are built to elevate your experience.
As an Anchored Outdoors member, you get 20% off Water Master – an exclusive offer designed to help you gear up and get on the water with the best equipment available. Not a member yet? Join today to unlock this deal and gain access to expert-led courses, exclusive content, and a passionate community of anglers.
👉 Sign up now and start fishing smarter with Water Master!
Resources Mentioned in This Episode
- Water Master boats and accessories: Big Sky Inflatables
- Contact Water Master: [email protected] or 800-239-RAFT
If you haven’t checked out our latest mini-course on Raft fishing with Yos Gladstone and Josh Ziegler, check it out at https://courses.anchoredoutdoors.com/courses/pontoon-and-raft-fishing-with-yos-gladstone
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